Food Feeds Human As Well As Media

Based on the ABC news, The Media Report (2008), an interviewed made from Antony Funnellto ask about food and the media, few people were involved in the conversation whom are Elizabeth David, Philip Johnson, Trevor Eastman, Stephanie Wood and Maeve O’Maera. In this interview it can be seen that there are various different media popping up. The most recent media and quite new is the food media.

Food media is getting more and more popular as most of the channel will have one programme dedicated for food media which talks about foods such as Iron Chef. Therefore, the presentation of the food is much more concerned said Elizabeth. Antony says that “food is everywhere. It fills our newspaper supplements and our television screens and even the blogosphere.” Which mean that human can’t live without food; furthermore people crave for good and delicious food. Although it is a kind of activity or a lifestyle that cannot be lack of, the media uses that to attract more audiences. Food media not only gives people a new idea of preparing a meal but it does affect restaurant business. A very good example given was Philip Johnson who owns a restaurant called E’cco Bistro. Johnson stated that “it's been a huge bonus for us… it's all changed when there was obviously lots of other media were in on it, whether it be television, magazines, not just the paper, radio, whatever, and then obviously it became easier to have that spotlight shone on you if you were good at what you did”.

Apart from introducing different foods at particular restaurant, food media also comes out with programme showing the audience how to cook variety of dishes. I would think that is good because it is a kind of entertainment as well (Antony). However, there are also problems as the food media trying to broadcast across the world to different country. The main problem is that

languages are different, therefore they need translation but translation might differentiate from the original message. For example, Maeve O’Maera quoted this from the American version of Iron Chef,

“What is he cooking now? It's a carrot, yes, we've got confirmation, it's a carrot”.

It is a direct translation I would say.

Nowadays, people started to blog about food too. They are introducing their

friends where which food that they’ve tried and experienced so that their friend might grab a chance to try on. Stephanie Wood said this “who has the most passing interest in food can express themselves, talk about what they've eaten at restaurants, share their recipes, share their photographs, under family folklore I suppose, seems to be a fairly large part of it”. Agreed nowadays that food blogger are increasing.

In conclusion, the food media would apparently became a media people would like to expose more. Thus, food is what we need, food media is therefore lifestyle.

References:

Brown, A 2010, Iron Chef, Food Network, viewed 16 June 2010, <http://www.foodnetwork.com/iron-chef-america/index.html>.

Davies, A 2008, Food and the media, ABC News - The Media Report, viewed 15 June 2010, <http://www.abc.net.au/rn/mediareport/stories/2009/2436729.htm>.