.jpg)
A news article entitled “YouTube hit gives Nestle the finger”, written by Gemma Breen stated that “A gory YouTube video has prompted food giant Nestle to stop buying palm oil from companies that destroy Indonesian rainforests.” Breen mentioned that a campaign by Greenpeace was launched 2 months ago through YouTube advertisement. The video shows about deforestation cause by excessive palm oil production and which Nestle company are sourcing from them. Breen pointed out that Nestle company had some action by announcing that only source from those company who had their own plantation. Nestle company also ensure other supplier not buying the palm oil from Sinar Mas which is the company that admitted for deforestation. The author says that Greenpeace stand firm on the issue as it is confrontation issue to them. Nestle did try to withdrawn the Greenpeace video from YouTube but it will only speed up the number of online posts worldwide, said Mr Campbell.
From this news article, it is obvious that the power of media through YouTube is so strong that it had been a threat to even a big company like Nestle. If you notice, YouTube have more viewers comparing to TV broadcast. According to Mashable website, an article written by Pete Cashmore (2006), “YouTube and other online video sites are stealing viewers away from TV”. Referring to the survey done, 43% of online video viewers said that they watch less TV because of YouTube where 20% of them said watch “even lesser” (2006). Therefore, YouTube had gained more audiences than TV which indirectly causes online streaming would be more appealing to the society nowadays.
Publicity through YouTube had been a choice for the media as it attracts more people and would be able to convey their message to a wider range of people. Hence, precaution is needed for any uploaded video as it bring the effect either to save or to destroy the World.
References:
Breen, G 2010, YouTube hit gives Nestle the finger, ABC News, viewed 16 June 2010, <http://www.abc.net.au/news/stories/2010/05/18/2902503.htm>.
Cashmore, P 2006, YouTube vs TV, Mashable-Social Media, viewed 16 June 2010, <http://mashable.com/2006/11/27/youtube-vs-tv/>.
No comments:
Post a Comment