Newspaper Will Survive Although Online News & Broadcasting Are Monster

In this article entitled “How The Newspaper Business Killed Itself” written by John C. Dvorak (2010), stated that newspaper business are going to graveyard. The author emphasized on The New York Times as they charged the reader $360 a year which is consider unworthy for him. John said that “The decline of the big metro daily began with the advent of television. The Internet has sped up that deterioration by highlighting the curious redundancy of the news.” And due to this, most of the newspaper publishers are actually publishing the same news all over the world. So what happen is that some publisher will ask the reader to pay in order to read further, but John strongly said there is not a need to do so as you can find the same source of news at another publisher who gives free of charge. It can be done in the Google search.

John insisted this “What really killed the papers was their dependency on classified ads” as this is what John believe to have make them suicide. Apart from that, the author also mentioned that the paper quality is decreasing for they could just come out with anything on the newspaper and hope to gain attention from the reader. John said that “what staff was left on the paper all seemed politically motivated in a very singular, unbalanced, and preachy way. It had no appeal for readers”. Hence, John criticized The New York Times for trying to make money through publishing random fact and depending on classified ads.

In my opinions, I do not totally agree with what John had pointed out that Newspaper will no longer survive. According to a survey done by Rich Menga (2009), Local News, first place still the newspaper then only followed by Internet. Whereas World News, Internet is the first but newspaper gets the third place. From here, it can be determined that consideration of audience preference was important. What Times newspaper had done as they changed to broadcast local news referring to the article, I would say it is a wiser choice. No point focusing on the World News for people is more interested in the things that happened around them. The reason lies behind what the audience perception is. “Similar percentages of people in college (70%) and among senior citizens (68%) agreed that local television news “shows us the way the world really is.” Similarly, large numbers of college students (63%), middle/high school students (74% to 88%), and senior citizens (75%) agreed that television news “shows as much violent news as it does because that’s what’s really happening in the world.” (Roger D. Klein, 2003).

Hence, newspaper would not totally wipe out as they would be the first party to provide the latest news to the society.

References:

Dvorak, JC 2010, How The Newspaper Business Killed Itself, PCMagazine, viewed 15 June 2010, <http://www.pcmag.com/article2/0,2817,2360209,00.asp>.

Menga, R 2009, Internet vs. TV vs. Radio vs. Newspaper, PCMech, viewed 15 June 2010, <http://www.pcmech.com/article/internet-vs-tv-vs-radio-vs-newspaper/>.

Roger, DK 2003, Audience Reactions to Local TV News University of Pittsburgh, viewed 15 June 2010, <http://academic.csuohio.edu/bracken_c/COM226/local%20news.pdf>.